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Digital Marketing Campaigns

In my time at Ruggable, I built out assets for 31 multi-channel campaigns for promotions, new product launches, and licensing collaborations. Each campaign had its own unique style guide that fell within Ruggable’s overall brand guidelines. I worked cross-functionally with leadership and project stakeholders to ensure these email, social media, paid ads, and OOH marketing campaigns were best-in-class design and met business objectives. Below is a small selection of assets I designed from my favorite campaigns.

6x9 Flash Sale

Promotional email campaign for Ruggable's 6x9 rugs. I lead the creative direction for this campaign and managed the approval of all assets.

Birthday Sale

The Birthday Sale is Ruggable's biggest promotional campaign of the year. 

Luxe Heritage Product Launch

A new product launch campaign featuring antique-style rugs with a modern-day twist. I worked with the project leads to help develop the campaign style guide.

Marvel Licensing Collaboration

A new product launch campaign featuring Marvel-inspired rugs. I collaborated with project leads to create the onomatopoeia ("Stains be Gone", "All New"...) graphics.

Star Wars Day May the 4th Promo

A new product launch campaign and promo featuring Star Wars inspired rugs.

Collegiate Collection

A new product launch and licensing collaboration with the NCAA's SEC football division. I collaborated with the project stakeholders to help develop the iconography and logo design for this campaign.

Ruggable's Rebrand

Ruggable unveiled a rebrand in 2022 with a national marketing campaign. 

New Color Drop Product Launch

This was a new product launch promoting  Ruggable's best sellers in new color ways.

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